About Wilbert

Hi, nice to meet you

My name is Wilbert Baan. I’m a father of two boys and a girl. I live in The Netherlands and like sports. I play soccer, tennis with friends, running in the dunes or surfing the Dutch windy North Sea.

I love building amazing Products and thrive on the intersection of Design, Technology and Business.

Working with teams exploring new opportunities, improving products and help people grow. I have over 15 years experience in strategy and design for tech products and services. The last 6 years in Product Leadership positions.

For Just Eat Takeaway I’m leading a team of 50+ UX specialists; Product Designers, UX Researcher, UX Writers and DesignOps spread over 5 offices.

Before Takeaway.com I worked as UX Manager at KLM Royal Dutch Airlines, co-founded Somehow Amsterdam (a Digital Product Studio) and the Amsterdam Behavior Design Meetup.

I graduated Art School with a thesis on data classification and a new type of mobile video interface.

This website has been a personal space for over 18 years. It started at Art School and is a place to share experiments, thoughts and ideas, it does not represent the companies I work for. Recently I restarted it.

Get in touch by sending me a direct message through LinkedIn or Twitter.