Quantifying user experiences

This image is from the latest deck of Benedict Evans. Each year he gives an overview of macro trends and it never disappoints. Make sure to follow his newsletter or twitter.

In this year’s deck there is a slide about the digital experiences in the banking industry. It’s fascinating to see that you can quantify in a chart how tech-savvy’ companies are by just counting clicks.

Counting and observing is a method of quantifying user experiences that doesn’t get the attention it deserves. It’s a very basic way to compare between different companies. Create a spreadsheet and just start writing down what you see.

How many clicks does something take. How many seconds does something take. What are the features of company A, what are the features of company B. What is the pricing setup. What is the information I get per step in the funnel.

Doing this exercise will help you see where you over or under perform compared to competitors. And where you can have the biggest impact by adding or removing something.

It’s a good method to make clear what you often already know, but is difficult to articulate.

In this image, what makes Revolut or Monzo different form Barclays or HSBC? They care more about simplifying the onboarding process as they probably care more about getting new customers.

Image from Benedict Evans presentation 2021

December 11, 2021

Pushing Creativity

This piece of video from the Beatles documentary by Peter Jackson is wonderful.

It’s a look into the creative process when things are stuck, but somewhere there must be an exit that makes everything right.

In this fragment Paul McCartney is persistently exploring different variations that don’t seem to be right. Pushing until things eventually fall into place and Get Back appears.

December 3, 2021

Joining Dott

Entering the world of Micro mobility

Happy to announce that I have joined Dott as Head of Product Design.

I have been a close observer of Micro mobility. Following the journey of Horace in this field.

Battery technology and connectivity are changing a lot of things around us, and transport is one of them.

A multimodal future where you use and combine different types of transportation is exciting and changing how we work and live.

Looking forward to work towards a cleaner and more sustainable feature!

November 10, 2021

Finding Our Way

In the latest episode of Finding Our Way Peter Merholz and Jesse James Garrett are discussing how the design industry has changed and how the balance between agencies, consultancies and in-house teams has evolved and come back full circle,… or not.

Interesting discussion.

Listen to the entire episode on Overcast

https://overcast.fm/+lRDIZ6wJo

September 15, 2021

Developing leadership qualities for designers

I talked a few times with Tim Rijkers, a student that just graduated at the Technical University in Delft on Industrial Design Engineering. Tim wrote his master thesis on design leadership.

He has some interesting findings, pointing out the balance between the WHY and WHAT. A space designers have to navigate constantly.

You can read and download his research on the website of TU Delft

September 12, 2021

Hello, World!

New beginnings

This website has been there for probably 18 years by now. It could have been old enough to vote in the Netherlands 😀

It started with hypernarrative.com, a blog to share links on the web, ideas, work and experiments.

It hosted my graduation project and a video and a photography website. Projects started and ended.

Eventually I moved it all to wilbertbaan.nl, where it became more a mix of longer posts and portfolio work.

Most of the years it has been running on Wordpress 🙏 which has been amazing.

After recently running different updates and database migrations to keep the old blog working and readable, I decided to remove it and start over.

Today

Personal websites are different today. You don’t need it for link sharing, you don’t need it for sharing thoughts.

I still love the idea of a self controlled environment, where you collect the things you make or write without any dependencies.

After yeas of Wordpress I am now using Blot a simple Markdown based page builder. I love other simple tools like Bear.app and iA Writer.

Blot is something similar for web. No database, just a collection of pages. Simple and fast. No comments, no analytics, no plugins.

It will be mostly focussed on writing and sharing photography from time to time.

Let’s see what it brings!

July 5, 2021