Hi, nice to meet you
My name is Wilbert Baan. I’m a father of two boys and a girl. I live in The Netherlands and like sports. I play soccer, tennis with friends, running in the dunes or surfing the Dutch windy North Sea.
I love building amazing Products and thrive on the intersection of Design, Technology and Business.
Working with teams exploring new opportunities, improving products and help people grow. I have over 15 years experience in strategy and design for tech products and services. The last 6 years in Product Leadership positions.
I’m currently the Head of Product Design at Dott, a Micromobility company active in European cities.
Before Dott I lead Product Design for Just Eat Takeaway, building te Design team. A team of over 50 amazing Product Designers, UX Researcher, UX Writers and Design Operations spread over 5 offices.
Before Just Eat Takeaway I was a UX Manager at KLM Royal Dutch Airlines. Before KLM I co-founded Somehow Amsterdam (a Digital Product Studio) and the Amsterdam Behavior Design Meetup.
I graduated Art School with a thesis on data classification and a new type of mobile video interface.
This website has been a personal space for over 18 years. It started at Art School and is a place to share experiments, thoughts and ideas, it does not represent the companies I work for. Recently I restarted it.