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Your experiments are valuable

Hart en Ziel article

Last week I made the Aphextwinalizer, a Flash gimmick that uses your webcam to show your photo on the cover of your favorite record. I made it as an experiment. It didn’t take long and I wanted to experiment with Flash, webcams and screenshots.

A colleague had seen the experiment and heard about an article that would be published in todays newspaper. The article would be about the suggested burqa-ban and what partial face covering does to open communication. The motivation behind the burqa-ban is that it obstructs open communication.

The colleague suggested if she could use the aphextwinalizer for this. We took the pictures from the article, photoshopped the journalists face out of it and turned it into an online test. “How does your face look when parts of it are covered?

Just a gimmick, but since the source file was already there it only took a short amount of time to edit the photos and turn this into an interactive extension of the article. We would have never made this if there wasn’t the experiment in the first place.

Bruce Mau
From the incomplete manifesto for growth by Bruce Mau Design.

4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

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