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Design Strategy System Design

What’s happening in 2020 for tech, and design

Benedict Evans presented his view on tech in 2020. I’m a big fan of Evans work sharing data on what’s actually happening. If you don’t follow him on Twitter, please do.

In his presentation he shares his views on what he think the next cycle will be about in tech. While we all are talking about a new technology layer, like AR or voice, the next cycle might be more of a framework for a matured industry.

The Next Cycle by Benedict Evans

Software is eating the world. We have arrived at a time where all companies have become tech companies. Do you see a company as a taxi company, a workspace rental company, a mattress company or as a tech company? And does it matter?

Beyond disruption

Tech is moving into the fabrics of daily live and with this the impact and responsibilities are growing. Keep in mind that in the West only 15% of retail is digitised.

Moving to a more systematic model is great for design, we have seen fields like Service Design, Design Strategy, Design Thinking growing up over the years to facilitate the need for systematic thinking and design.

When we create something, we have to think about 2nd and 3rd order effects of the things we do and design for it. Technology is moving from the edges to the center. With this complexity and responsiblity scales.

The technology and design that get or got your company started will not make sure it stays around.