Recently the Washington Post started a podcast in 720p resolution. This feed is made to be used with the Apple TV Set Top Box connected to High Definition televisions.
The message is clear. The Washington Post wants to be on the television set in the living room.
An example video (Crisis in Darfur Expands: Testimonials) http://cdn.washingtonpost.com/podcast/HD_video_podcast/030207-2v.mp4
(181Mb for 6 minutes, these files are enormous! After YouTube started burning bandwidth filesize doesn’t seem to matter anymore. The video quality is really good)