TiVo upgrade allows instant response to TV ads

Which mastermind could have come up with this evil plan. Hacking traditional media by creating a system that allows the users of this system to block ads and when they accidentally watch ads turning this into cold cash. Money for nothing and content for free!

NEW YORK (Reuters) – TiVo Inc. on Monday introduced a feature that lets television viewers send personal information directly to advertisers when they see certain commercials, a move designed to open up TiVo’s technology to more markets.The move underscores advertising’s importance to the future of TiVo, which comes only a few years after its introduction sent a chill through the ad sector with technology that let TV watchers skip over ads.

TiVo upgrade allows instant response to TV ads – log-in