Waste is the worst functional design possible. A product designers nirvana is a product package that is hyper-multi-functional. The first function of product design is acting as an attractive container. It has to protect and promote the product. In the second phase this same functional design has to be easily disarmed or even better disappear while consuming.
Oh, and it should always cost less money and use less space.
The New York Times is running a series of articles about the energy challenge. A great example is one from last week where they talk about the old and new Coca Cola bottle, the old and new Mc Donalds hamburger box and Wallmart’s packaging scoreboard.