Categories
Generative Design

The face machine

100.000 photos of faces generated by an algorithm. It’s the huge number that catches your attention. It could easily have been 1 face or 1 bilion faces. The computer doesn’t really care and it doesn’t change a thing.

Again there is something that we think is highly unique that is getting ‘computerised’, making it easy to generate, duplicate or modify.

You don’t know all people. In the end a real face or not does not really matter, right? These faces are generated by a piece of software, and more interestingly, software can be controlled.

https://generated.photos

Why care about faces

We are hard wired to look for faces, it’s the first thing we notice on a website or in a magazine, it’s what we look for when outside. We not only look for faces in people, we even see faces in objects all the time.

A face says; he, here is another human. And that’s good if you’re in a forest with wild animals living in the Palaeolithic era. Other people makes us feel. safe and if these people look like us it’s even better, they are part of our tribe.

From now on the faces you see can be generated by a piece of software. And given the fact that we are biased by pictures it makes us susceptible to more nuanced nudging.

What if all the models in a clothing shop look like you? Uncanny or will you be more likely to buy something? What if people in ads are tailored to your profile?

I’m still not really sure what to think of this, technically it’s really interesting. Is it science fiction or just another step into the filter bubble.