A NY Times magazine must read about the Japanese car manufacturer Toyota. Using research, focus groups, smart long-term thinking and user friendly/centered design Toyota will soon be the largest car company.
[…] Toyota spends $20 million a day, Jim Press told me, on research and factories. â€œThey are outspending G.M. in R.&D., product development and capital spending,â€ says Sean McAlinden, an economist at the Center for Automotive Research, a not-for-profit consulting firm in Ann Arbor. â€œIf that trend continues, weâ€™re dead. The problem is, suppose we made a carâ€ as good as a Toyota. â€œThen we only have a car as good as they do. Itâ€™s not just about catching up, or getting into the game. Youâ€™ve got to get ahead somehow. But how?â€ […]