In his presentation he shares his views on what he think the next cycle will be about in tech. While we all are talking about a new technology layer, like AR or voice, the next cycle might be more of a framework for a matured industry.
Software is eating the world. We have arrived at a time where all companies have become tech companies. Do you see a company as a taxi company, a workspace rental company, a mattress company or as a tech company? And does it matter?
Tech is moving into the fabrics of daily live and with this the impact and responsibilities are growing. Keep in mind that in the West only 15% of retail is digitised.
Moving to a more systematic model is great for design, we have seen fields like Service Design, Design Strategy, Design Thinking growing up over the years to facilitate the need for systematic thinking and design.
When we create something, we have to think about 2nd and 3rd order effects of the things we do and design for it. Technology is moving from the edges to the center. With this complexity and responsiblity scales.
The technology and design that get or got your company started will not make sure it stays around.