I strongly believe that the biggest challenges and opportunities for designers are going to be on a system level.
- Systems grow in complexity; every touch point is connected all the time
- Behaviour personalisation increases; what you see is not what I see or what we see
- This results in less control; it’s hard to design a blue print for something with a lot of dynamic parts, so design (as a field) also has to move the boundaries of design, where you aim for guidelines, intended behaviour, principles.
In this edition some examples of why we?—?as a design field?—?need to think bigger.
A car controlled by a computer it’s still limited by the sensors and rules and data we’ve put in.
People have always been great manipulators of systems. This video shows how easy it is to manipulate a system when you start talking to a system in its language.
We relying more on camera’s for a lot of services, this is a new domain for design, right now mostly driven by technological capabilities.
A lot of platforms are having issues with filtering content. Because of the network effects and gaming a system a lot of ? gets the attention it doesn’t deserve. This as much a technical problem as it is a design problem. I don’t think there will be a simple algorithm to fix this, it’s more a systemic problem.
If you don’t design for it it from the beginning you will never be in control.
While most discussions are about Facebook I personally think YouTube has issues of a similar size. It’s the magic place where you can find someone explaining how to replace that tiny spare part in your car, but it’s also full of nonsense, spreading faster then a computer can stop it.
One AI?—?YouTube’s recommendation algorithm?—?determines >25% of ALL internet traffic on mobile by picking what videos we watch… and steering the daily thoughts, feelings and beliefs of two billion people.…?
My reality is not yours
Snap showed some nice demo’s of what it can do with augmented reality. AR personalises reality. Again, we can look at the same object and my experience can be totally different from yours, just like a news feed.
What if AR meets all the problems Facebook and Youtube have? Would you let your kids use it?
Design tools will enable more people to become a designer or take part in the act of design. It’s similar to what mobile camera’s and Instagram did to photography.
It could cause a wave of creativity when the same would happen to visual content creation (I’m not sure how to call this).
A peak into how men and machine will work together to make things.
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