Categories
Product Management

Simple Product Metrics

When working on a digital strategy it often becomes very complicated, very fast.

I like to use two simple metrics when building a product strategy.

Sales
Clear goals. Measurable in conversion, sales or whatever metric you like to use. Very tangible and easy to track. Short term.

Satisfaction
How do people value the experience they have. Do they like it, is it a reason to return. Measurable based on how people rate a certain product or experience or how often they return. Often less tangible, a bit more difficult to track. Long term.

Sales and Satisfaction
Sales and Satisfaction

As a designer you need to be able to merge both.

Long term thinking, building a relation while not forgetting what keeps the boat afloat.

Categories
Portfolio

KLM Royal Dutch Airlines

KLM Royal Dutch Airlines

Up until 2018 I worked as UX Manager at KLM Royal Dutch Airlines. Responsible for the Mobile apps.

Categories
Portfolio

Smart Worker Platform

Smart Worker Platform iPhone app

Smart Worker Platform

Factories are on the fronteer of the internet of things. They are extremely connected. Wit the Smart Worker Platform we set out to build a companion app for the factory. Giving field workers super powers.

We’re currently in a private beta with Vitens at Europe’s largest water pump facility. Field workers use smartphones and Google Glass to make better informed decisions, increase safety and reduce factory downtime.

Role(s)

Design Research, Product Design, Visual Design

Data

2014 – Current

Client

Venture. Co-founder, more at smartworkerplatform.com

Smart Worker Platform Android app Smart Worker Platform Screens Smart Worker Platform Android Wear Smart Worker Platform Design Research Smart Worker Platform Design Research Google Glass Smart Worker Platform Google Glass

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Portfolio

Realtime in-store analytics using iBeacons

Beacon pilot
 

Realtime in-store analytics using iBeacons

What if you could A/B-test your store setups as easy as testing a website? This is what set of a research into beacon technology and it’s value for retail. Current market solutions are either expensive to implement at scale, aren’t suitable for all type of stores and don’t use opt-in methods.

The research traject led to a full store implementation, pilot and project validation with over 60 beacons for analyzing hot and cold spots, visitor behavior overall store usage. The service makes A/B-testing in retail easy and enables full integration with existing apps creating endless possibilities for integrating off- and online.

Role(s)

Design Research, Product Design, Product Strategy

Data

2014 – Current

Client

A large international retailer

Beacon Store
 

Beacon box
 

Beacon project grid
 

Beacon project results
 

Beacon project prototype
 

Categories
Portfolio

Schiphol Valet Parking

Schiphol Valet Parking app
 

Schiphol Valet Parking

Schiphol Valet Parking is a mobile service that helps valet personnel with the registration of car damages, vehicle usage and planing. It brings full transparency to the process of Valet Parking.

In the first year after the release over 40.000 cars were parked. The use of the service resulted in a reduction of 50% in damages to be paid out and an increase of client hapiness. Since it’s launch over 100.000 cars are parked using the service.

Role(s)

Design Research, Product Design

Date

2012 – Current

Client

D&B Mobility

Schiphol Valet Parking Design ResearchSchiphol Valet Parking digital damage registrationSchiphol Valet Parking live access to flight tower dataSchiphol Valet Parking car intakeSchiphol Valet Parking live dashboardSchiphol Valet Parking television screen with live data in the lobby

Categories
Portfolio

Behavior Design Meetup series

Behavior Design AMS presentation
 

I’m really intrigued by Behavior Design. With software going mobile and wearable, designing for behavior is the next fronteer. With two friends we decided to bring Designers, Researchers, Developers and Entrepreneurs together to explore what’s going on and what’s next. Resulting in a quarterly meetup rated 4 stars and higher and over a 1.000 members in the community.

Behavior Design Meetup
Behavior Design Meetup

Categories
Portfolio

Find My Bike. Finding your bicycle using beacons

FindMyBike
 

FindMyBike

What if you could never forget where you parked your bike (or car) again? This is what’s FindMyBike is all about. Small low cost beacons are added to a bycicle, these connect to the FindMyBike app and this will always remember you where you left your bike.

This project was a personal and typical Dutch itch. Traveling to Amsterdam by car and train – using different train stations – I always forgot at what station I left my bike after not using it for several days or weeks. This app helps you remember not only where you put your bicycle but also locate it using a changing color scheme.

It’s also great for cars. We all remember that time we forgot where we parked our car.

The lessons learned from this beacon project led to this case where we measure foot traffic in stores. Never underestimate side-projects.

Role(s)

Design Research, Product Design, Product Owner

Data

2014 – 2015

Client

Somehow, wearesomehow.com

FindMyBike app
 

Bikes in Amsterdam
 

Bikes in Amsterdam Sloterdijk