Product Design & Strategy
After 3 years working as a UX manager for KLM, one of the Dutch corporate icons, its time for a new challenge.
This week I joined Takeaway.com, a new Dutch icon. I will be responsible for Product Design.
I had an awesome time at KLM/AirFrance and I look back on a great time with great people.
Up until 2018 I worked as UX Manager at KLM Royal Dutch Airlines. Responsible for the Mobile apps.
This is a really good panel discussion about what makes a great design team.
Google Ventures hosted a panel at SPAN 2015 discussing the the art and practice of innovating for new products.
Panel members
Braden Kowitz of Google Ventures
Leland Rechis of Etsy
Liz Danzico of NPR
Kim Bost of Dropbox
Katie Dill of Airbnb
I maintain a Twitter list with designers, all of them are on there. Subscribe to the list here
Factories are on the fronteer of the internet of things. They are extremely connected. Wit the Smart Worker Platform we set out to build a companion app for the factory. Giving field workers super powers.
We’re currently in a private beta with Vitens at Europe’s largest water pump facility. Field workers use smartphones and Google Glass to make better informed decisions, increase safety and reduce factory downtime.
Design Research, Product Design, Visual Design
2014 – Current
Venture. Co-founder, more at smartworkerplatform.com
What if you could A/B-test your store setups as easy as testing a website? This is what set of a research into beacon technology and it’s value for retail. Current market solutions are either expensive to implement at scale, aren’t suitable for all type of stores and don’t use opt-in methods.
The research traject led to a full store implementation, pilot and project validation with over 60 beacons for analyzing hot and cold spots, visitor behavior overall store usage. The service makes A/B-testing in retail easy and enables full integration with existing apps creating endless possibilities for integrating off- and online.
Design Research, Product Design, Product Strategy
2014 – Current
A large international retailer
Schiphol Valet Parking is a mobile service that helps valet personnel with the registration of car damages, vehicle usage and planing. It brings full transparency to the process of Valet Parking.
In the first year after the release over 40.000 cars were parked. The use of the service resulted in a reduction of 50% in damages to be paid out and an increase of client hapiness. Since it’s launch over 100.000 cars are parked using the service.
Design Research, Product Design
2012 – Current
D&B Mobility
I’m really intrigued by Behavior Design. With software going mobile and wearable, designing for behavior is the next fronteer. With two friends we decided to bring Designers, Researchers, Developers and Entrepreneurs together to explore what’s going on and what’s next. Resulting in a quarterly meetup rated 4 stars and higher and over a 1.000 members in the community.
