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Accessibility Featured Notes Service Usability

How Last.fm distributes your favorite MP3s, to you, for free

Last.fm Recommendation Podcasts
Recently the Last.fm website had a redesign. With video and images more prominent presented they made the website look more visual appealing to first time visitors. More focus on music and a little less focus on people.

Personalized Podcast
I’m not sure if the personalized podcast page was already available on the website before the redesign. I have never seen it before. What is great about this option is that you can subscribe to a stream of free MP3s that will be automatically delivered to your computer through the podcast-distribution-model (xml with enclosures).

A Long Tail with free things and high quality service
Last.fm delivers you the music you might like based on your personal profile, and it delivers the files for free. The music delivered might be from your favorite artists or from artists you have never heard of. This is how you are able to get to know new music that is very likely to be interesting to you.

For artists the group their music is send to is a smaller group, but this group is more likely to like or love the music, and thus distributing free content this way is more cost effective.

For me this podcast is an example how you can add more value to the content through smart distribution. You discover something new, and there is less noise in discovering it.

Mujuice, electronic music from Russia
In my recommended downloads there are a few tracks by Mujuice. I don’t know Mujuice, but if I like the tracks (I probably do, since it is a recommendation) I might search for more, buy MP3s or visit their next, or first performance in the Netherlands.

For the band there probably isn’t any direct business or value, there is only the start of something new by giving something away for free, a new connection or customer relation. And as you might know, all you need are a thousand true fans.