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Design Strategy

Behavior Design meetup with Dan Lockton

Recently we organised the Behavior Design meetup. Dan Lockton (UK) presented about Design Intent. He talked about how people give a device, interface or product a meaning. Even if they don’t fully understand what’s going on.

Giving meaning to something helps creating context and gives some sort of control. Not being in control, even if this is by great design, can result in a bad product experience as well. If you don’t trust the input, how can you trust the output.

I really like the view Dan has on design. Instead of seeing design as a something formative that tries to steer behaviour he has a much more adaptive approach where design has to change, add and adapt to existing behaviour.

Dan Lockton Behavior Design Amsterdam New Year 2016 from Behavior Design AMS

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Portfolio

Behavior Design Meetup series

Behavior Design AMS presentation
 

I’m really intrigued by Behavior Design. With software going mobile and wearable, designing for behavior is the next fronteer. With two friends we decided to bring Designers, Researchers, Developers and Entrepreneurs together to explore what’s going on and what’s next. Resulting in a quarterly meetup rated 4 stars and higher and over a 1.000 members in the community.

Behavior Design Meetup
Behavior Design Meetup
Categories
Design

Join us for Behavior Design 7, part of the Amsterdam e-week

On november 4th, we’re organizing the 7th Behavior Design meetup together with Info.nl.

We’re really excited about this event. We have a great eclectic line-up. With presentations about Behavior Design in Health, light, spatial design and government regulation.

Behavior Design 7 meetup

These broad events are usually the ones where you learn the most ;)

2 out of 3 presentations will be in English. There are still a few spots available. This meetup is part of the Amsterdam e-week.

RSVP at meetup

Speakers

Location: Somehow (Bonte Zwaan) Haparandadam 7, ground floor
Doors open: 18:30, start presentations 19:00

Categories
Design

The morality of the designer

Last thursday we organized the 4th Behavior Design meetup. A gathering in Amsterdam where we connect designers, scientists and entrepreneurs to share ideas and lessons about behavior design.

Who’s in control?
We touched the discussion about the implications of designing behavior without people noticing it several times. Overal people are confused about this topic.

Nir Eyal – one of the speakers – said behavior design will have a wear out effect. The same effect you notice when you look at old commercials. “Did people really believe this?”.

Behavior Design Amsterdam 4 BDAMS

Attention as a business goal
In the digital landscape the design of a digital service that forces itself into your lifestyle can be an important business goal. Digital services are often focussed on attention and engagement.

Behavior design helps these services to succeed their goals. The addictive design elements in Facebook are an important part of it’s success (“you’re tagged in a photo, want to know what’s on the picture, come and visit”).

Is this right or wrong? It’s an interesting question because you usually don’t notice behavior design. The idea is to influence your behavior without you noticing. The result is that it changes something real. It changes the choices you make or it changes how you spend your time.

Making choices
A designer has always given meaning to a product or service by it’s design. Even if it’s not intentionally. Design is about making choices and choices are as much about what you do as what you don’t.

In the end behavior design is just like any other design tool. You can use it for good or bad. Designers can have a role in pointing out where it’s being used and what for. Since if you design this stuff, you’re likely better in noticing it.

The other thing that came up in the discussion is that effect or addiction in digital products is measurable. Facebook knows what group of people is unhealthy addicted to their service. You can design behavior for this group as well.

Categories
Design

The current state of Glass, 2nd Google Glass meetup in Amsterdam

This friday I attended the 2nd Dutch Google Glass meetup. At the event Glass wearers shared insights and products they are developing.

I presented about a service for remote healthcare we are developing and what we have learned. Layar did an augmented reality demo, Raimo talked about the context of Glass services and Ronald van der Lingen brought 3D-printed Glass cases.

I really like these early meetups of new technology. Everyone is open to new ideas and sharing learnings.

The current state of Glass
The general consensus amongst Glass users at the event seemed to be that although Glass is magic in a way it still lacks the urgency to wear it. The ‘contextual’ services are disappointing.

Using Gartners Hype Cyle, I would say most beta users are in the “Through of Disillusionment“.

Glass users are looking how to make Glass work for business purposes. It’s easier to develop a viable product in this area.

Glass. Weird, exciting, promising, ridiculous. An anomaly for sure.

2nd Google Glass Meetup in Amsterdam
2nd Google Glass Meetup in Amsterdam
Categories
Design Projects

The second Behavior Design meetup in Amsterdam

Last week we (@wearesomehow) and Info.nl organized our second behavior design meetup in Amsterdam. At these meetups we invite 3 speakers with different backgrounds to talk about behavior design. The meetup is a mix of designers, researchers and entrepreneurs.

At this event we had three speakers. Reint Jan Renes, a lector crossmedia communication, Bert Pol a behavioral design researcher and owner of a consultancy company that advises public communication. And Paul Veugen an entrepreneur trying to make us all move 30 minutes a day with Human.

I learned a lot from this event and wrote a review of the event for the Dutch website Marketingfacts (in Dutch)

Join the next meetup
The third behavior design meetup will be at february 6, 2014. This is the week of the international Interaction Design conference, IxDA which will be organized in Amsterdam this year. Our meetup will be part of the evening program, UX in the city.

If you’re visiting IxDA, make sure to visit.

Categories
Design

Behavior Design Amsterdam Meetup #2

The 28th of this month we are organizing the second Behavior Design Amsterdam Meetup. You can still attend the event by registering here.

Behavior Design Meetup logo