Why a design perspective helps building a better company, Design Thinking Starts At The Top
The late Bill Moggridge, director of Smithsonianâ€™s Cooper-Hewitt, National Design Museum, made an important point when he discussed how companies will readily employ business management consultants to study and suggest organizational change from a numbers standpoint, but then fail to follow through on that change with a visual representation of it.
Moggridge went on to say, â€œI think that’s where design has a fresh opportunity to be influential because, as designers, we know how to create a prototype of some example that illustrates that change. We can show something. We can show an experience. We can show a design solution, and that’s much more real to the management who are receiving the input than the realistically dry report.â€
If you like the subject of design driven innovation make sure to read Change by Design by IDEO’s Tim Brown.