Book: Good News from the Netherlands, 50 inspiring innovations

The PDMA (Product Development & Management Association) is a global association bringing people together who work in innovation and product development. The Dutch chapter just released a book with 50 most inspiring innovations from the Netherlands.

The @lly case a project we have done with Somehow for Vebego Innovations is featured in the book as one of the 50 cases :)

You can order the book “Goed Nieuws uit Nederland” here.

Goed Nieuws uit Nederland Somehow Goed Nieuws uit Nederland Somehow Goed Nieuws uit Nederland Somehow

@lly Hago Next

Hago Next @lly NFC
@lly Hago Next app

Hago Next

@lly is the worlds first mobile cleaning kit. It helps cleaning personnel during their working day. Enabling autonomy and self control. Reducing management and improving quality.

@lly redefined the Dutch cleaning market. Resulting in a ground-breaking cleaning company, Hago Next. The service added transparancy to a very closed industry. The mobile service is being used over a 1.000.000 hours at companies like Coca Cola, O’Neill, Achmea and Ziggo.


Design Research, Product Design, Product Owner, Product Strategy


2010 – Current


Vebego,, Hago Next

Hago Next Design Research
Hago Next Interview
Hago Next @lly NFC
Hago Next NFC
Hago Next Concepts
Hago Next Press
Hago Next de Volkskrant 2014