Interesting article about how data helps to get a billion dollar in campaign funding and how to spend it the right way. This really makes you think about campaign strategy and future elections.
It was this database that helped steady campaign aides in Octoberâ€™s choppy waters, assuring them that most of the Ohioans in motion were not Obama backers but likely Romney supporters whom Romney had lost because of his September blunders. â€œWe were much calmer than others,â€ said one of the officials. The polling and voter-contact data were processed and reprocessed nightly to account for every imaginable scenario. â€œWe ran the election 66,000 times every night,â€ said a senior official, describing the computer simulations the campaign ran to figure out Obamaâ€™s odds of winning each swing state. â€œAnd every morning we got the spit-out â€” here are your chances of winning these states. And that is how we allocated resources.â€