Categories
Interactive Video Live Web Online Identity The Social Web

The Value of Portable Social networks

CNN / Facebook
CNN videostream with Facebook integration (zoom)

The Obama inauguration was broadcasted everywhere. Every upcoming video sharing-, hosting- or distributionservice did something around the big Obama event.

I think the most exiting and successful combination was what CNN did together with Facebook. CNN had a high quality live videostream with Facebook updates from your friends talking about the video stream.

The power of distribution
Current TV
Current TV on the web (zoom)

Current TV was also broadcasting the event on television and used Twitter. Which is great for television, because television is a one-to-many medium and you can easily interact with the television by using a Twitter client on your phone or laptop.

Facebook was the best option for the web. Watching video on the web is more a personal and more interactive experience. This is what Facebooks adds. You’re watching the stream, not with the world (like Twitter+TV) but with your friends/contacts.

The computer is much more personal compared to a television and thus the interaction should be more personal as well. My social network is not your social network. It’s a distributed conversation.

Portable Social Networks
These kind of combinations or applications can only be created if social networks are (partly) open and allow services like CNN to use the network. For this event CNN didn’t create conversation tools, networks or any other infrastructure. They just connected the dots of Facebook to the dots of what they do best. Making live television.

This is what happens when services open up. You get the best of both worlds. Portable social networks are the future.

NY Times
NY Times
The New York Times homepage (zoom)

Ustream
Ustream
Ustream (zoom)

Joost
Joost
Joost (zoom)

Categories
Accessibility Featured Notes Service Usability

How Last.fm distributes your favorite MP3s, to you, for free

Last.fm Recommendation Podcasts
Recently the Last.fm website had a redesign. With video and images more prominent presented they made the website look more visual appealing to first time visitors. More focus on music and a little less focus on people.

Personalized Podcast
I’m not sure if the personalized podcast page was already available on the website before the redesign. I have never seen it before. What is great about this option is that you can subscribe to a stream of free MP3s that will be automatically delivered to your computer through the podcast-distribution-model (xml with enclosures).

A Long Tail with free things and high quality service
Last.fm delivers you the music you might like based on your personal profile, and it delivers the files for free. The music delivered might be from your favorite artists or from artists you have never heard of. This is how you are able to get to know new music that is very likely to be interesting to you.

For artists the group their music is send to is a smaller group, but this group is more likely to like or love the music, and thus distributing free content this way is more cost effective.

For me this podcast is an example how you can add more value to the content through smart distribution. You discover something new, and there is less noise in discovering it.

Mujuice, electronic music from Russia
In my recommended downloads there are a few tracks by Mujuice. I don’t know Mujuice, but if I like the tracks (I probably do, since it is a recommendation) I might search for more, buy MP3s or visit their next, or first performance in the Netherlands.

For the band there probably isn’t any direct business or value, there is only the start of something new by giving something away for free, a new connection or customer relation. And as you might know, all you need are a thousand true fans.