Recently I was a UX mentor at the Google Developers Launchpad Week in Amsterdam. This is a week long hyper incubator where a series of startups are being helped with product, ux, technology and marketing. I had a great time meeting inspiring people and companies.
I was invited by ABN AMRO to organize a break-out session during the Dutch Design Week in Eindhoven. Instead of a talk we decided to make it about design moving from graphics, products and services into the boardroom.
HBR’s september issue about Design Thinking was a nice anchor.
In the session we worked on future strategies for companies.
picture by Bram Donkers
As Design Partner at Venture Capital firm KPCB John Maeda released the Design in Tech Report 2015 earlier in March this year. It gives a great overview of what’s happening in the design field at this moment. Where design is getting more relevant to companies with the month.
We get more and faster technology, with more and different contact moments. This makes it more difficult to make easy to use products and services. Resulting in giving companies that are design driven an advantage.
I answered some questions in a survey in the approach to this report, you can find my name – really small – somewhere in slide 30 where designers where asked if coding skills matter for a designer. As an answer. I think they do. Coding skills do make you a better designer, it makes you understand how thinks work. You don’t have to be a top coder. It’s like being an architect understanding the impact of construction and materials make you a better designer.