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Design Strategy Generative Design

SXSW 2018 report

I visited SXSW for the third time and wrote a report for the Dutch Design blog Fontanel.nl. It’s in Dutch, although Google Translations does quite a good job in translating it.

I visited mainly design talks. The biggest take-out for me is how design is changing from interfaces and experiences towards a system level. Taking into account everything that happens in and around a system, it’s a big opportunity for designers.