Simplicity Is Highly Overrated

Don Norman (the writer of “the design of everyday things”, if you haven’t already you should read it) writes in a column on his website how simplicity is highly overrated. We might want simplicity badly, but it is not the decisionmaker when we go out to purchase something.

Options and control are the things we like to spend money on. Even the icon of technological simplicity, the iPod needs to extend its functionalities with every upgrade to stay attractive.