When working on a digital strategy it often becomes very complicated, very fast.
I like to use two simple metrics when building a product strategy.
Clear goals. Measurable in conversion, sales or whatever metric you like to use. Very tangible and easy to track. Short term.
How do people value the experience they have. Do they like it, is it a reason to return. Measurable based on how people rate a certain product or experience or how often they return. Often less tangible, a bit more difficult to track. Long term.
As a designer you need to be able to merge both.
Long term thinking, building a relation while not forgetting what keeps the boat afloat.