Eventually no one will escape to the force of portalization. It’s such a contradiction that the search engine that emerged from the chaos of portals is now a victim of its own strategy. Does Google still needs its simplicity? Don’t we got used to websites presenting more information and isn’t a visual hierarchy more important than simplicity? A website needs to be simple, but could the level of simplicity used by Google be underestimating its users?
Businessweek on Google: So Much Fanfare, So Few Hits