Easy to forget when you’re working towards a deadline, but the final touch to a project really matters.
It’s not enough to finish the checklist, to hurriedly do the last three steps and declare victory.
In fact, the last coat of polish and the unhurried delivery of worthwhile work is valued all out of proportion to the total amount of effort you put into the project.
It doesn’t matter how many designers, supply chains, workers, materials and factories were involved–if the box is improperly sealed, that’s how you will be judged.
From Seth’s Blog
Markkula wrote his principles in a one-page paper titled â€œThe Apple Marketing Philosophyâ€ that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: â€œWe will truly understand their needs better than any other company.â€
The second was focus: â€œIn order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.â€
The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. â€œPeople DO judge a book by its cover,â€ he wrote. â€œWe may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.â€
From Steve Jobs