Design Strategy

Design session for ABN AMRO at the Dutch Design Week

I was invited by ABN AMRO to organize a break-out session during the Dutch Design Week in Eindhoven. Instead of a talk we decided to make it about design moving from graphics, products and services into the boardroom.

HBR’s september issue about Design Thinking was a nice anchor.

In the session we worked on future strategies for companies.

Designer at work

I invited 4 designers to join me in this session: Bram Donkers, Marcel Jansens, Sascha Wens and Evert Hilhorst

picture by Bram Donkers