This Coca Cola commercial – already for one year on the web – is running on Dutch television. It’s amazing how they have used a cultural youth icon like the ten year old Grand Theft Auto into a commercial. This commercial can only make real sense to you if you know the game.
If you, as a company can assume that every teenager (target group) knows GTA, the game has become an icon of its time. It’s a typical commercial you will show ten or twenty years from now when you’re telling someone how game culture became part of an entire generation.
And the commercial makes you feel good too, great job.