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3 people to follow

At KLM, Marco and I send out a monthly e-mail with some of the best things we came across that month. In one of the version I linked to 3 people I really like to follow, because what they share often sparks your thinking.

Auke Hoekstra, Researcher
Auke is a researcher at the TU in Eindhoven and has a strong vision on electricity and vehicles.

In 2040 Norway wants all short haul flights (leaving the airport) to be electric. In this series of tweets Auke describes the idea.

What if it could be done?

There is quite a big network effect when it succeeds. Planes that do not pollute, are silent and have a shorter runway can be much closer to cities and have less limitations. It’s one of these moments where a technological innovation can have a big impact on the the playing field.

Auke on Twitter

Ben Thompson, Strategist
I’m a big fan of the Stratechery website, where Ben Thompson share his ideas and dissects a tech companies strategy.

This story about Uber bundles is fascinating. It highlights how Uber boosted competitor Lyft and how Google seized the opportunity resulting in a reposition from Uber towards being a platform.

Ben Thompson on Twitter

Horace Dediu, Analist
Horace became known for analysing a lot of Apple data and becoming spot on predicting Apple related to sales and volumes.

Since some time his new object of interest is micro mobility where he analyses the need for a new form of mobility. Most ridesharing trips are short and don’t need a car.

He argued ridesharing companies would move in this direction. Hence all the bicycle and scooter start-ups flooding big cities.

And when there is a gold rush the winners are people selling pick-axes. A Chinese company called Ninebot bought Segway and is a key supplier in this new rapid growing industry.

Horace Dediu on Twitter

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Reading tips from 2018

The books and stories I liked most are about long term thinking and taking a long view. How to be sustainable on all axes. People, profit, planet.

All four books are very honest, discussing mistakes, lessons and luck. How staying close to key principles – and open to others – help to build great companies.

Om’s blog is great, and this is a great interview with Brunello Cucinelli, the king of cashmere on quality and long term thinking

Yale’s Most Popular Class Ever: Happiness this is a sign of the times.

The Leading Design Slack, started by Andy Budd. There are so many valuable discussions happening here.

2018 was the year I spend more time in different Slack groups then on social networks. I closed my Facebook account and I’m thinking about doing the same with Instagram.

I still love Twitter and make a lot of pictures. I have put some on VSCO

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Running in 2018


Didn’t reach my goal, yet, 10k at a 4.00/km pace. Next year. Overall 2018 was an awesome running year, running over 800 km, alone, with family, friends, colleagues, in the rain, snow, sun and in different countries.

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New challenge

After 3 years working as a UX manager for KLM, one of the Dutch corporate icons, its time for a new challenge.

This week I joined Takeaway.com, a new Dutch icon. I will be responsible for Product Design.

I had an awesome time at KLM/AirFrance and I look back on a great time with great people.

KLM, Royal Dutch Airlines, somewhere above France
KLM, Royal Dutch Airlines, somewhere above France

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How to stop the #internetofshit from happening?

Introduction
Technology has become a fundamental part of the fabric of our lives. It’s taking over our house, cities and cars. It defines how we travel, date and connect to friends and family.

The always connected smartphone was as a firestarter. It created the fabric for a lot of services to build upon. It’s the device you take to the bathroom and bedroom. It’s the screen between you and your partner.

While smartphones brought us here, they won’t take us to the next step.

The future is this magic symbioses of smart devices and services all around you.

It’s your car remembering who you are. It’s the friendly voice reminding you not to forget to bring the gym clothes for your kids, again.

It’s technology as a layer that is omnipresent, device independent.

Finally everything becomes smart… right?

The problem
Unfortunately we all know this isn’t happening. The open view that brought us the web is gone. Closed systems and vertical integration won. They succeeded in bringing us the best user experience. Think about Amazon, Apple or Tesla. Total control is awesome, right?

But this doesn’t really scale, does it?

Apple can’t build all the technology you want to use in your life, even if you would like it to. The reality of a lot of connected devices and services that surround you all day is much more complex be controlled by just one company.

The next level is open-closed relations. Where you design a great singular experience while offering services from partners, integrated while separated.

And since you will need each other at different moments the relationship is not a winner defines all.

To make it worse, the experience is moving from a single private device to a range of different interfaces being used at different moments in time, some will have screens, some will be public, others will just use voice, or sensors and can be private.

The main question is. How do we design for these open-closed relations?

The proposal
I don’t know the answer, but I do want to find out.

I believe that design for these complex ecosystems of closed companies is one of the most challenging design problems we will face in the next years.

Towards SXSW I will interview designers on how they are approaching this problem. At SXSW I will present the findings and a framework how we can design for these situations.

If you like this idea, please vote on it when voting opens.

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The shift or roles and responsibilities for designers @ UX Riga 2018

Had a great time giving a talk at the UX Riga conference on how roles and responsibilities for designers are shifting.

As the (digital) experience is becoming a ‘system’ challenge we move towards different ways of working and involving more people into the design process.

This has its effect on the skills designers need. Shifting from makers to change makers.

Great event, lovely city, wonderful people.

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On Changing Your Mind…

I never liked running, it always seemed boring and pointless.

With three small kids and changing to a job where I’m in the same office a lot – which I also reach by car – running became the easiest maintainable solution to get some extra movement during the week.

It’s convenient, you just put on your shoes, go out and you’re done.

Changed my mind
After two summers and now my first winter I have totally changed my mind about running. I no longer hate it, I really love it.

Being outside for a while. Trying to get better and faster with every run. I’m still surprised that something I did not like at all became something I now love.

Apple Watch + Strava
Over the past years I tried a couple of different devices to track my activity. It started with Fitbit devices (Classic, Flex, Charge), then the Pebble 2 and eventually I ended up with an Apple Watch 2nd generation.

I used Nike Plus for a while, only it failed on me a couple times not recording a run (once at the start of a race). Since 2018 I’m back on Strava and I really like the community and dashboards.

Apple Health
I’ll make sure all of my data goes into Apple Health. It’s amazing how good of a hub Apple Health has become. It’s really nice to have one place where you can collect all kinds of different data about yourself and build a dashboard.

I’m still frustrated that I have years of activity data in Fitbit and I’m not able to get it out into Apple health. I basically had to start over again.

2018 targets
My first target was to finish the 8k, afterwards it became the 8k under 34 minutes and being able to run to the beach and back. Which I now all completed.

For the end of this year the target is to run below 4 minutes a kilometer for 10 kilometers in a row.

Strava data
Strava data