Google will not own all the micro moments, shown in the video below. Although the movement to micro interactions is happening. We need simple and frictionless interfaces. The faster and more instant services are able to interact the more there is to gain.
Over the last decade media has been on the disruptive frontier of digital innovation, music, video and text. In this time we all got the means in hardware and software to broadcast whatever we want when we want. Our reading behavior has shifted from publications to personalization. How does this influence the media landscape?
The White House and atomized media
In this article Steven Levy interviews Dan Pfeiffer about the White House media strategy. The article really emphazises what’s going on in the media industry and how it’s changing.
“The penetration of the traditional press was becoming significantly diminished. We were having trouble getting the message we wanted to get out, but at the same time, because of the power of social media, the messages that other people wanted to get out about us were breaking through to people.”
Dan refers to it as “the age of atomized media”. When attention is atomized. Traditional mass media is at risk of being reduced to special-interest media.
This week Buzzfeed’s CEO Jonah Peretti explained at SXSW how to operate as a mass medium in this atomized media landscape. It’s all about understanding and collecting data, learning from readers behavior and making money in the proces.
Is traditional media moving towards a tipping point? Something shifts slowly for a long time, and then it topples without realizing what just happended. Companies like Buzzfeed are operating on a completely different level.
Digital native media
Journalism isn’t less relevant. Traditionally centralized outlets that guarantee reach and thus impact are losing ground much more quickly to digital native companies like Snapchat, YouTube, Buzzfeed and Vice then we probably realize.
Design for Atomized media
Personally I love this transformation. We see companies that know how to use data, engage an audience and are working to sustainable digital business models.
Since I’m a designer, I’m also looking at this from a design perspective. Software driven companies like Buzzfeed are adding a layer of complexity and designers (if I speak for myself) love more complexity. The complexer the information, the more there is a need for great design and to gain from great design.
As a designer you will probably focus more on ‘tiny interactions’ that generate relevant user-data and dashboards that allow you to turn all this data into information. It’s a shift from editorial design to the design of tools and software.
Software is eating the world. Just like any other company, being a stellar media company today, is being a great software company.
Disclaimer: for those of you who don’t know, I used to work on digital & innovation at the Dutch newspaper, de Volkskrant.
I design a lot of mock-ups and prototypes for products. Sometimes visual design is part of it, often it’s not. We design a product, make a business case with the client. Test it and start developing it. Most of our products are used within companies (B2B).
Last year I’ve been also “fixing” a lot of interactive products. Apps that technically function perfectly, but aren’t living up to the expectations in usage or behavior.
My favorite tools
I completely switched from Illustrator to Sketch last year. I use Keynote a lot and Invision to share prototypes within companies. The Sketch > Dropbox > Invision workflow works really well for me.
I played with Framer and this is definitely on my list for 2015. Since smart interaction becomes more complex, dynamic and difficult to explain without making interactive demo’s.
Here are some design libraries, references or prototyping software I bookmarked, it might help you. Want to add something to this list send me a tweet @wilbertbaan
Pixate, prototyping tool
Mockuuups, Sketch & Photoshop mockups
Artefact Cards, Small cards for drawing and prototyping
UI8 wireframe kit
Proto.io mobile prototyping tool
A Designers Guide to DPI
MaterialUp, Material Design showcases
Physics based animations by Ralph Thomas
Pttrns, iPhone and iPad user interfaces
Google Material Design introduction
Cognitive Lode, a series of tips around applying Behavior Design in your design work
Zurb design triggers, more tips applying Behavior Design
WearUI.co, examples of wearable interfaces
Pinterest, there are thousands of interface and design examples on Pinterest
Brand identity style guides, browse through a large collection of identity style guides
In 2011 Marc Andreessen wrote his Why Software is Eating the World article on how software is becoming a crucial part in any company.
Software changed from the design of forms and objects into the design of interactive processes and systems. Design is becoming an indispensable part of the (software) system, much like the technology itself.
Buchanan’s Orders of Design, also called: 2D, 3D, Proces, Purpose. Image: NirandFar
Disrupting an industry
And with every disruptive change it has an effects on the industry. The (interactive) design industry is more relevant than ever before. Changing how business is done from being bought as a service (agency model) to being internalized as part of the company.
Although this is not an overnight market change, something is changing. Design studio’s starting incubators and using their product design knowledge to kickstart startups. Or design studio’s being bought by software companies.
Design becoming an integral part of software and business and this is great for designers and for products.
Wired: The Rapidly Disappearing Business of Design
In 2013 I wrote how design is moving from the design of objects and interaction to the design of systems (in Dutch). Check Buchanan’s Orders of Design if you’re interested in this.
On november 4th, we’re organizing the 7th Behavior Design meetup together with Info.nl.
Weâ€™re really excited about this event. We have a great eclectic line-up. With presentations about Behavior Design in Health, light, spatial design and government regulation.
These broad events are usually the ones where you learn the most ;)
2 out of 3 presentations will be in English. There are still a few spots available. This meetup is part of the Amsterdam e-week.
- Wilte Zijlstra, Researcher, Authority for the Financial Markets
- Maarten den Braber, Digital Health Strategist (English)
- Susheela Sankaram, Light Designer, Arup (English)
Location: Somehow (Bonte Zwaan) Haparandadam 7, ground floor
Doors open: 18:30, start presentations 19:00
Last thursday we organized the 4th Behavior Design meetup. A gathering in Amsterdam where we connect designers, scientists and entrepreneurs to share ideas and lessons about behavior design.
Who’s in control?
We touched the discussion about the implications of designing behavior without people noticing it several times. Overal people are confused about this topic.
Nir Eyal â€“ one of the speakers â€“ said behavior design will have a wear out effect. The same effect you notice when you look at old commercials. “Did people really believe this?”.
Attention as a business goal
In the digital landscape the design of a digital service that forces itself into your lifestyle can be an important business goal. Digital services are often focussed on attention and engagement.
Behavior design helps these services to succeed their goals. The addictive design elements in Facebook are an important part of it’s success (“you’re tagged in a photo, want to know what’s on the picture, come and visit”).
Is this right or wrong? It’s an interesting question because you usually don’t notice behavior design. The idea is to influence your behavior without you noticing. The result is that it changes something real. It changes the choices you make or it changes how you spend your time.
A designer has always given meaning to a product or service by it’s design. Even if it’s not intentionally. Design is about making choices and choices are as much about what you do as what you don’t.
In the end behavior design is just like any other design tool. You can use it for good or bad. Designers can have a role in pointing out where it’s being used and what for. Since if you design this stuff, you’re likely better in noticing it.
The other thing that came up in the discussion is that effect or addiction in digital products is measurable. Facebook knows what group of people is unhealthy addicted to their service. You can design behavior for this group as well.
This month we’re organizing the 4th Behavior Design Meetup Amsterdam. A mix of technologists, designers and researchers talking about influencing behavior by design. And we have only
7 5 spots left.
For this meetup we have a diverse range of speakers. Bay Area investor, author and consultant Nir will talk about how to build habit-forming products. Game designer Kars wil talk about how playful interactions can trigger intrinsic behavior and intelligent perception systems professor Dariu will talk about how technology sees and acts for us.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Nir will be in Amsterdam for a few more days. He will be at the Hooked workshop and Habbit Summit.
Kars Alfrink (MA, Utrecht School of the Arts) is a designer active in the area of games, play, technology and society. Currently, he is principal designer at Hubbub, a Dutch/German design studio focussed on inventing games and forms of play that open up possibilities in existing contexts and create new ways for people to have fun and do things together.
Kars initiated and co-curated the Dutch offshoot of This happened, a series of events about the stories behind interaction design. He has worked as an educator and researcher at the Utrecht School of the Arts, and before that as an interaction designer at a couple of web agencies.
Dariu M. Gavrila received the PhD degree in computer science from the University of Maryland at College Park, USA, in 1996. Since 1997, he has been with Daimler R&D in Ulm, Germany, where he is currently a Senior Research Scientist. In 2003, he was further appointed professor at the University of Amsterdam, chairing the area of Intelligent Perception Systems (part time).
Over the past 15 years, Prof. Gavrila has focused on visual systems for detecting humans and their activity, with application to intelligent vehicles, smart surveillance and social robotics. He led the multi-year pedestrian detection research effort at Daimler, which materialized in the Mercedes-Benz E-Class and S-Class models (2013).
He is frequently cited in the scientific literature and he received the I/O 2007 Award from the Netherlands Organisation for Scientific Research (NWO) as well as several conference paper awards.