Boomerang freecard

MTV / Globalicious / Boomerang, freecard

A freecard released in the Netherlands near christmas 2003 to get attention to the world food problem.

“I wish you were born somewhere else…”
The concept of this freecard is to get people thinking about how lucky they are. The “i Wish” is in line with the idea of christmas. You can also use this card to let your neighbor know how you think about him, send it to your girlfriend on the others side of the globe or send it to Africa.

This freecard was distributed at 800 schools in the Netherlands.

A project for MTV / Globalicious