IHT writes about the brand PelÃ© and how the image and aura of the 65 year old legend will be monetized over the next years.
“…Ferreira predicted that the global PelÃ© business – of which PelÃ© will get an unspecified cut – will take in $30 million next year and as much as $100 million in 2008. There is no way that his estimates could be verified…”
Everything that makes a connection on some emotional level is – and can be exploited as – a brand. It’s not unlikely bloggers and vloggers will be the best known brands within ten years or so, for some – digital insiders – they already are. No matter if this brand will be a real-life person or virtual alterego.
The Amsterdam based Xolo.tv is on the right track to become one.