Hi, nice to meet you!

Wilbert BaanWelcome to my blog. I’ve been keeping this site for over 15 years. It’s a place to share personal ideas. It does not represent the companies/people I work or worked for.

I’m leading UX at Takeaway.com. Before joining Takeaway.com I worked as UX Manager at KLM Royal Dutch Airline, co-founded Somehow Amsterdam (a Digital Product Studio) and the Behavior Design Meetup.

View my LinkedIn profile or get in touch by sending an e-mail to wilbert@hypernarrative.com