Hi, nice to meet you!

Welcome on my blog. I’ve been keeping this site for 15 years. It’s a place to share work and personal ideas I like to share. It does not represent anyone or anything.

I’m a designer, but I would have studied economics if I wasn’t admitted into Art School. I never moved on from balancing between business and design, finding a perfect accelerator for both in my passion for technology.

I love good design, beautiful made products with attention to details. For me good design disappears, it empowers and enables.

Right now I’m Leading Product Design and Design Research at Takeaway.com. Before this I was UX Manager at KLM Royal Dutch Airlines  and co-founder of Somehow; a Design Strategy Studio. I co-founded Behaviour Design Amsterdam.

View my LinkedIn profile or get in touch by sending an e-mail to wilbert@hypernarrative.com