My name is Wilbert Baan. I’m a father of two boys and a girl. Living in The Netherlands. I like running in the dunes and surfing the Dutch windy North Sea.
I love building amazing Products with outstanding teams. I thrive on the intersection of Design, Technology and Business.
I’m a builder and problem solver. Helping shape and define Product strategies for companies and building design teams.
Fr the past 6 years I have been in Design Leadership roles, after running my own business. At Just Eat Takeaway I’m leading a team of 50 specialists, ranging from Product Designers, DesignOps, UX Researchers and UX Writers over 5 offices.
Before joining Takeaway.com I worked as UX Manager at KLM Royal Dutch Airlines, co-founded Somehow Amsterdam (a Digital Product Studio) and the Behavior Design Meetup.
This blog has been a personal space for over 15 years. It’s a place to share experiments, thoughts and ideas, it does not represent the companies I work for.