Hi, nice to meet you!

Wilbert BaanWelcome on my blog. I’ve been keeping this site for 15 years. It’s a place to share personal ideas. It does not represent the companies/people I work or worked for.

I’m a designer that would have studied economics if I wasn’t admitted into Art School. I never moved on from balancing between business and design, finding a perfect accelerator for both in my passion for technology.

I love good design, beautiful made products with attention to details. Good design is as much as it does, and how it does it compared to how it looks. Good design empowers and enables.

I’m Leading Product Design and Design Research at Takeaway.com. Before I worked as UX Manager at KLM Royal Dutch Airlines and co-founder of Somehow; a Design Strategy Studio. I co-founded Behaviour Design Amsterdam.

View my LinkedIn profile or get in touch by sending an e-mail to wilbert@hypernarrative.com