Hi, nice to meet you!

Wilbert BaanWelcome to my blog. I’ve been keeping this site for 15 years. It’s a place to share personal ideas. It does not represent the companies/people I work or worked for.

Leading UX at Takeaway.com. Before I worked as UX Manager at KLM Royal Dutch Airlines and co-founder of Somehow, a Design Strategy Studio. I co-founded Behaviour Design Amsterdam.

View my LinkedIn profile or get in touch by sending an e-mail to wilbert@hypernarrative.com