Google and Facebook launching object recognition platforms; beyond the barcode scanner

The barcode scanner never got hold in the western world. WeChat has turned it into a big success connecting the physical and virtual world.

With the most recent Google IO and Facebook F8 presentations we see both companies moving into the domain of connecting the physical world to the virtual world, building Mobile Object Recognition as a platform. The camera is no longer the end of an interaction (sharing), it’s the start of an interaction (recognise this). The company that can turn this into a platform is the company that can leverage the payments that are connected to physical spaces.

Facebook Google Object Recognition
Facebook Google Mobile Object Recognition

The Google keynote

The Facebook keynote


Swiping stories and how mobile interaction patterns evolve

Once in a while a new interaction pattern pops-up and you wonder why it took so long to figure out.

The ‘stories pattern’ is one of these patterns. It’s a truly native mobile experience. Born on native.

Snapchat, Facebook, Instagram, Medium
Snapchat, Facebook, Instagram, Medium

In design we often still treat the touch screen as a regular computer screen. We moved from skeumorphic design, a way to make people understand a new medium by reusing anchors from the past to a more mobile originated visual design.

Infinite scroll
Facebook figured out that if you build a smart infinite feed people will scroll indefinitely. It’s still a web pattern based on the scrolling behavior of your mouse. It works fine on mobile too.

Tinder familiarised us with card swiping on a phone. Using one hand to hold your phone and use your thumb to go through dozens of cards like an experienced card dealer in a casino throwing out the cards.

Google matured the card concept with their Material Design guidelines and Google Now.

The stories pattern
Snapchat was the one to crack and grow the ‘stories’ pattern. Successfully copied by Instagram and now rolled out into Facebook (test) and Medium.

It’s a way to horizontally swipe through something with one hand, like a deck of cards. Only the cards fill the entire screen.
There is no vertical scroll or partial view, it’s screen to screen to screen. Building a horizontal oriented infinity feed of little experiences or moments.

Stories features on Snapchat, Facebook, Instagram and Medium
The great thing about this pattern is that it works just better with the motion of your thumb.

You stretch your thumb a little bit and there is something new.

Figure from: A comparison of smartphone interface guidelines using primary navigation patterns by Pukar Bhattarai, HCI-E MSc Final Project Report 2016 UCL Interaction Centre, University College London.
Figure from: A comparison of smartphone interface guidelines using primary navigation patterns by Pukar Bhattarai, HCI-E MSc Final Project Report 2016 UCL Interaction Centre, University College London.

Something that might be fun. It’s addictive, you can peek at the next card, on small swipe and your on to something new that might be exciting or not. The Skinner box.

This is the one-armed bandit of mobile. It’s a nice and small gesture and it’s addictive.

Good design is as little design as possible

Dieter Rams, 10 principles for good design

As often with great design. In retrospect it’s staring you in the face. Why something so simple was so complicated to discover.


Building habits

I started blogging over 12 years ago. Starting a blog was the easiest way to share ideas and work.

Over time it got easier, WordPress came around and I got better at it.

The challenging part of writing is starting with it and keep doing it. It’s like any other skill. You have to create a habit, stick to it and keep practicing.

When to hit publish?
When Twitter and Facebook really took of I moved from blogs to Twitter and my posting frequency declined and died a slow death. There is so much good stuff to read. Why should I write more? When is something enough to publish?

I do miss it, not because I have something to share with the world. I like how writing makes me organise my thoughts. And make it easier to shape an idea into something that can be easily communicated to other people.

Since a couple of years I co-organise the Behavior Design meetup in Amsterdam. It’s a quarterly meetup about the design of behavior. We ask experts and designers to share their insights.

Over the years I learned a lot about how to change behavior. The model that BJ Fogg presents still stands out to me, because it’s so simple and easy to apply. (B) Behavior = (M) Motivation (A) Ability (T) Trigger (B = MAT).

So let’s try some behavior design analysis to my writing :)

So here’s my goal. Writing helps me structure ideas. I want to improve this behavior (B) and be better at communicating ideas.
The motivation (M) is ‘oke’, it’s not really high, I don’t want to be a writer. I do wan’t to improve. I do like writing.

In BJ Fogg his model you want all actors in the model to work together. If motivation is low, you need to make it really easy to do and by creating a trigger you ensure that you keep doing it.

My Ability (A) is quite high. I have a million excuses to do other stuff. Although finding 30 minutes to write can’t be that hard. There is no technical barrier anymore. Medium is a great way to share stories and get feedback from people. All you need is browser and a computer. No excuses here.

Then the most important part. The trigger (T), it’s what makes you start and what keeps you going. I used to write a lot on my daily commutes in the train. Which is a great trigger. Sit, music and a slow internet connection. I now commute by car to the office, so I need to find another time and pace.

Having a pace is important. Don’t start at a pace that is too high, and don’t make it too slow either, if you don’t write often your stories become way to important and to important to finish.

Not sure what my pace and trigger is yet. Let’s start with once a week.


KLM Royal Dutch Airlines

KLM Royal Dutch Airlines

Up until 2018 I worked as UX Manager at KLM Royal Dutch Airlines. Responsible for the Mobile apps.