The PDMA (Product Development & Management Association) is a global association bringing people together who work in innovation and product development. The Dutch chapter just released a book with 50 most inspiring innovations from the Netherlands.
Recently I was a UX mentor at the Google Developers Launchpad Week in Amsterdam. This is a week long hyper incubator where a series of startups are being helped with product, ux, technology and marketing. I had a great time meeting inspiring people and companies.
I was invited by ABN AMRO to organize a break-out session during the Dutch Design Week in Eindhoven. Instead of a talk we decided to make it about design moving from graphics, products and services into the boardroom.
HBR’s september issue about Design Thinking was a nice anchor.
In the session we worked on future strategies for companies.
picture by Bram Donkers
Joi Ito posted an interesting remark to the VW story on Facebook. With increased usage of machine learning algorithms. Computer try to optimise results. Results that can be great for operating the machine, although it can have side effects.
There is a thread over email with various people right now about how just auditing the code will not be enough since with machine learning, you don’t actually “program” the rules, but the machine learns them. If a machine optimizes in a way that breaks a rule, is it the programmers fault, and how do you detect it. I think that how and with what data we train AIs is going to be an exceedingly important way to manage things as relatively straight forward as breaking laws all the way to ethics.
The code used during the VW emission check probably didn’t have anything to do with machine learning. It’s a very simple check.
The software was relatively straight-forward: during an emissions test, the wheels of a car spin, but the steering wheel doesn’t. No turning or jostling of the steering column, indicates the car isn’t out on a normal drive and that an emissions test is underway. That activated a defeat device that limited the harmful gas emitted by the car, allowing it to pass the test.
With machines getting smarter running their own optimisation tricks. Who’s to blame when the machine makes a choice that’s probably completely rational for the machine, although against societies values.
Make in this story at Fusion as well.
This is one of the best presentations about design I have seen in a while. Dan Saffer (ex-Jawbone) talks about microinteractions for connected devices at Solid.
With more connected devices around us, complexity increases making an important case for simple interactions. Making something really simple work in an environment with connected devices is a challenge in itself.
Triggers, Rules, Feedback, Loops and Modes
Dan refers to different categories of actions. This model is similar to models promoted in Behavior Design where a trigger combined with motivation leads to an action. Some actions are standalone, others are about changing behavior in the long term and require loops and modes.
I like how Dan talks about these from his extended product experience and knowledge. Specifying manual triggers (visible/invisible) and system triggers.
I just discovered the responsive design mode in Safari. This is nice. I think it’s a great tool, even when it’s limited to showing Apple devices.
The past weeks I have talked to multiple companies about how they approach responsive design. Mobile is over 50% for most companies, even approaching 70% numbers. Most websites start from a web view and adapt for mobile. Responsive Design is often, web design optimised for mobile.
This is wrong and we need better design tools to fix this. The Safari responsive design mode is a good start. While we design and build most websites behind a computer, most viewers aren’t viewing this from a computer.
Hiding a div is not how you scale down. We need to think the other way around. How to scale up and thinking about browser memory and mobile bandwith. Mobile first, really means mobile first. Start with the best mobile website you can think of and scale up.
The ad-blocker discussion on mobile browsers linked to this design approach. Loading too many ads and external scripts that make a scaled down page just too heavy to handle for most mobile browsers. Resulting in a bad experience, ads that are too big, content that is out of the first view, sites that crash or never load.
We have some great speakers. Most of I know personally and really admire. A great line-up.
- Ingmar de Lange, pushing brands for years by focussing marketing on products and actions instead of words.
- Ellen van Den Berg head UX of DDB & Tribal Worldwide, she will co-present with Apo J. Bordin.
- Tom De Bruyne, founder of SUE Amsterdam. Tom is a long time advocate for Behavorial Design in marketing.
See you October 6th!