By Wilbert Baan

Design in Tech report 2015 by John Maeda

Slide from Design In Tech Report 2015

As Design Partner at Venture Capital firm KPCB John Maeda released the Design in Tech Report 2015 earlier in March this year. It gives a great overview of what’s happening in the design field at this moment. Where design is getting more relevant to companies with the month.

We get more and faster technology, with more and different contact moments. This makes it more difficult to make easy to use products and services. Resulting in giving companies that are design driven an advantage.

I answered some questions in a survey in the approach to this report, you can find my name – really small – somewhere in slide 30 where designers where asked if coding skills matter for a designer. As an answer. I think they do. Coding skills do make you a better designer, it makes you understand how thinks work. You don’t have to be a top coder. It’s like being an architect understanding the impact of construction and materials make you a better designer.

Design in Tech Report
Design in Tech Report

Bye bye hypernarrative.com, hello wilbertbaan.nl Moving to a new domain

Macbook

I decided to group everything I do on the web and move this to wilbertbaan.nl. This means closing an old portfolio and moving the hypernarrative.com blog over here.

I’ve been in doubt for a while why I should keep my blog up and running. Since I stopped frequently blogging a few years ago. Anyway, I decided it still makes sense to keep personal stuff on a private server, but it makes sense to keep it all in one place 😉

Welcome!

Wilbert

Why Obama on Buzzfeed Gives a Glimp on the Future of Distributed Media

Over the last decade media has been on the disruptive frontier of digital innovation, music, video and text. In this time we all got the means in hardware and software to broadcast whatever we want when we want. Our reading behavior has shifted from publications to personalization. How does this influence the media landscape?

The White House and atomized media
In this article Steven Levy interviews Dan Pfeiffer about the White House media strategy. The article really emphazises what’s going on in the media industry and how it’s changing.

“The penetration of the traditional press was becoming significantly diminished. We were having trouble getting the message we wanted to get out, but at the same time, because of the power of social media, the messages that other people wanted to get out about us were breaking through to people.”

Dan refers to it as “the age of atomized media”. When attention is atomized. Traditional mass media is at risk of being reduced to special-interest media.

Buzzfeed
This week Buzzfeed’s CEO Jonah Peretti explained at SXSW how to operate as a mass medium in this atomized media landscape. It’s all about understanding and collecting data, learning from readers behavior and making money in the proces.

Is traditional media moving towards a tipping point? Something shifts slowly for a long time, and then it topples without realizing what just happended. Companies like Buzzfeed are operating on a completely different level.

Digital native media
Journalism isn’t less relevant. Traditionally centralized outlets that guarantee reach and thus impact are losing ground much more quickly to digital native companies like Snapchat, YouTube, Buzzfeed and Vice then we probably realize.

Design for Atomized media
Personally I love this transformation. We see companies that know how to use data, engage an audience and are working to sustainable digital business models.

Since I’m a designer, I’m also looking at this from a design perspective. Software driven companies like Buzzfeed are adding a layer of complexity and designers (if I speak for myself) love more complexity. The complexer the information, the more there is a need for great design and to gain from great design.

As a designer you will probably focus more on ‘tiny interactions’ that generate relevant user-data and dashboards that allow you to turn all this data into information. It’s a shift from editorial design to the design of tools and software.

Software is eating the world. Just like any other company, being a stellar media company today, is being a great software company.


Disclaimer: for those of you who don’t know, I used to work on digital & innovation at the Dutch newspaper, de Volkskrant.

A List of Digital Design Resources

My Desk

I design a lot of mock-ups and prototypes for products. Sometimes visual design is part of it, often it’s not. We design a product, make a business case with the client. Test it and start developing it. Most of our products are used within companies (B2B).

Last year I’ve been also “fixing” a lot of interactive products. Apps that technically function perfectly, but aren’t living up to the expectations in usage or behavior.

My favorite tools
I completely switched from Illustrator to Sketch last year. I use Keynote a lot and Invision to share prototypes within companies. The Sketch > Dropbox > Invision workflow works really well for me.

I played with Framer and this is definitely on my list for 2015. Since smart interaction becomes more complex, dynamic and difficult to explain without making interactive demo’s.

Here are some design libraries, references or prototyping software I bookmarked, it might help you. Want to add something to this list send me a tweet @wilbertbaan

Research
Typeform (forms)
Google Forms, use this a lot for getting a lot of insights, fast
Evernote, it’s the best way to combine notes, pictures of documents and photos

Prototyping
Pixate, prototyping tool
Mockuuups, Sketch & Photoshop mockups
Artefact Cards, Small cards for drawing and prototyping
UI8 wireframe kit
Proto.io mobile prototyping tool
Keynotopia, templates

Libraries
Sketch App Sources
Flaticon, icons
Facebox, Stock Avatars of real people
Iconic, SVG icon font

For journalists
Charted, make great looking charts from Google spreadsheets
Timeline JS, create timelines

References
A Designers Guide to DPI
MaterialUp, Material Design showcases
Physics based animations by Ralph Thomas
Pttrns, iPhone and iPad user interfaces
Google Material Design introduction
Cognitive Lode, a series of tips around applying Behavior Design in your design work
Zurb design triggers, more tips applying Behavior Design
WearUI.co, examples of wearable interfaces
Pinterest, there are thousands of interface and design examples on Pinterest
Brand identity style guides, browse through a large collection of identity style guides

The Design Industry Finds Itself Disrupted as Design Is Becoming a Crucial Part of Software Driven Businesses

Sailing the Mediterranean Sea

In 2011 Marc Andreessen wrote his Why Software is Eating the World article on how software is becoming a crucial part in any company.

Software changed from the design of forms and objects into the design of interactive processes and systems. Design is becoming an indispensable part of the (software) system, much like the technology itself.

Orders of Design
Buchanan’s Orders of Design, also called: 2D, 3D, Proces, Purpose. Image: NirandFar

Disrupting an industry
And with every disruptive change it has an effects on the industry. The (interactive) design industry is more relevant than ever before. Changing how business is done from being bought as a service (agency model) to being internalized as part of the company.

Although this is not an overnight market change, something is changing. Design studio’s starting incubators and using their product design knowledge to kickstart startups. Or design studio’s being bought by software companies.

Design becoming an integral part of software and business and this is great for designers and for products.

Suggested readings
Wired: The Rapidly Disappearing Business of Design

PeterMe: San Francisco Design Agencies Feeling the Squeeze

Khoi Vinh: The Shift Away from Design Agencies Has Started in San Francisco

In 2013 I wrote how design is moving from the design of objects and interaction to the design of systems (in Dutch). Check Buchanan’s Orders of Design if you’re interested in this.

Join us for Behavior Design 7, part of the Amsterdam e-week

On november 4th, we’re organizing the 7th Behavior Design meetup together with Info.nl.

We’re really excited about this event. We have a great eclectic line-up. With presentations about Behavior Design in Health, light, spatial design and government regulation.

Behavior Design 7 meetup

These broad events are usually the ones where you learn the most 😉

2 out of 3 presentations will be in English. There are still a few spots available. This meetup is part of the Amsterdam e-week.

RSVP at meetup

Speakers

Location: Somehow (Bonte Zwaan) Haparandadam 7, ground floor
Doors open: 18:30, start presentations 19:00

Smart Cities out of Control

This is an interesting talk by Bruce Sterling about the Smart Cities of the future.

As we see more global internet services being successfully rolled out to people and becoming a fundamental part of how we move, do business and communicate we also become dependent of these services.

But what happens when technology becomes just ‘too’ important and out of reach of a community, city or country?

What is the Smart City?

via Alper