Nice to meet you

Technology is creating endless opportunities. It’s design that’s helping us taking advantage of these opportunities.

We’re moving from where design and technology focussed on outlets to design driven organizations. Design and technology are redefining how we work and live. In this domain of constant flux between people, technology and business I thrive best.

Speciality: Design simple end-to-end products to solve complex challenges

Skills: Product Design, User Experience Design, Service Design, Product Management, Strategy, Design Research, Prototyping, MVP, Mobile, Concept Development.

I’m co-founder of Somehow, a Digital Product Design Studio and co-organizer of the Behavior Design meetup, a community with over 900 members exploring this rapid evolving digital design field.

Over 10 years experience in UX/Interaction Design, 6 years on mobile. HTML/CSS/ActionScript/Adobe Suite/Sketch/Framer

View my LinkedIn profile.

Wilbert Baan
Wilbert Baan

I love the disruptive force of technology and with this the opportunities it creates. With the internet everything and everyone you want to know is within reach.

I’ve been speaking at several events, conferences and universities about platforms and how you can design flat organizations by leveraging technology.

Some of the companies I worked for


Utrecht School for the Arts, Faculty Arts, Media & Technology
Master’s Degree: Master of Art
Bachelor’s Degree: Bachelor of Art & Technology (+hons) ing.


2014 ISSA/INTERCLEAN Visitor’s Choice Award, ExpertAtHand Google Glass
2014 Dutch jury member NASA International Space App Challenge
2013 NOMINATION Schiphol Innovation Award, D&B Mobility, Schiphol Valet Parking
2013 NOMINATION Mobile Media & Marketing Award, Best Mobile Business Platform
2012 ISSA/INTERCLEAN Innovation Award 2012, Alpheios Infection Prevention Monitor
2012 ISSA/INTERCLEAN Visitor’s Choice Award, Alpheios Infection Prevention Monitor
2009 iPhone app guide, Volkskrant rated best Dutch news app


Married to Linda, Father to Benjamin, Felix and Lucy. Love photography, music, sports with boards, wind and water.