Nice to meet you

Wilbert Baan

I work as UX Manager Mobile for KLM Royal Dutch Airlines. Over 10 years experience in designing mobile products and services.

Experience with: User Experience Design, Design Strategy, Design Research, Service Design.

Work together or view my LinkedIn profile.


Co-founder of Somehow, a Digital Product Design Studio in Amsterdam.
Co-founder of Smart Worker Platform, a mobile service for field workers
Co-organizer of the Behavior Design meetup, a community with over a 1.000 members interested in Behavioural Economics and Design.

Clients: KLM Royal Dutch Airlines, Randstad, Ministry of Foreign Affairs, The National Health Care Institute, EMI, Vitens, Interpolis, KPN, The Netherlands’ Cadastre Land Registry and Mapping Agency, Vebego Innovations, Tence, Hago, Hago Next, Alpheios, HEMA, Volkskrant, The Association of the Dutch Chemical Industry, USG People, Milestone Cards, Athlon.

2015 UX mentor at Google Developers Launchpad Amsterdam
2014 ISSA/INTERCLEAN Visitor’s Choice Award, ExpertAtHand Google Glass
2014 Dutch jury member NASA International Space App Challenge
2013 Nomination Schiphol Innovation Award, D&B Mobility, Schiphol Valet Parking
2013 Nomination Mobile Media & Marketing Award, Best Mobile Business Platform
2012 ISSA/INTERCLEAN Innovation Award 2012, Alpheios Infection Prevention Monitor
2012 ISSA/INTERCLEAN Visitor’s Choice Award, Alpheios Infection Prevention Monitor
2009 iPhone app guide, Volkskrant rated best Dutch news app

I’ve been speaking at colleges, events and conferences about how design can help you deliver better products and services


Master’s Degree
Master of Art, Utrecht School for the Arts, Faculty Arts, Media & Technology
Utrecht School for the Arts, Faculty Arts, Media & Technology

Bachelor’s Degree
Bachelor of Art & Technology (+hons) ing.
Utrecht School for the Arts, Faculty Arts, Media & Technology