Nice to meet you

I work as UX Manager for KLM Royal Dutch Airlines, I’m responsible for the KLM Mobile apps. I have over 10 years experience in design for mobile products and services.

Experience: User Experience Design, Design Strategy, Design Research, Service Design.

Contact me or view my LinkedIn profile.


Wilbert Baan
Co-founder of Somehow, a Digital Product Design Studio in Amsterdam.
Co-founder of Smart Worker Platform, a mobile platform for field workers
Co-organizer of the Behavior Design meetup, a community with over a 1.000 members interested in Behavioural Economics and Design.

  • 2015 UX mentor at Google Developers Launchpad Amsterdam
  • 2014 ISSA/INTERCLEAN Visitor’s Choice Award, ExpertAtHand Google Glass
  • 2014 Dutch jury member NASA International Space App Challenge
  • 2013 Nomination Schiphol Innovation Award, D&B Mobility, Schiphol Valet Parking
  • 2013 Nomination Mobile Media & Marketing Award, Best Mobile Business Platform
  • 2012 ISSA/INTERCLEAN Innovation Award 2012, Alpheios Infection Prevention Monitor
  • 2012 ISSA/INTERCLEAN Visitor’s Choice Award, Alpheios Infection Prevention Monitor
  • 2009 iPhone app guide, Volkskrant rated best Dutch news app

I’ve been speaking at colleges, events and conferences about how design can help you deliver better products and services


KLM Royal Dutch Airlines, Randstad, Ministry of Foreign Affairs, The National Health Care Institute, EMI, Vitens, Interpolis, Achmea, KPN, The Netherlands’ Cadastre Land Registry and Mapping Agency, Vebego Innovations, Tence, Hago, Hago Next, Alpheios, HEMA, Volkskrant, The Association of the Dutch Chemical Industry, USG People, ABN Amro, NgenCapital.


Master’s Degree
Master of Art, Utrecht School for the Arts, Faculty Arts, Media & Technology
Utrecht School for the Arts, Faculty Arts, Media & Technology

Bachelor’s Degree
Bachelor of Art & Technology (+hons) ing.
Utrecht School for the Arts, Faculty Arts, Media & Technology