I started blogging over 12 years ago. Starting a blog was the easiest way to share ideas and work.

Over time it got easier, WordPress came around and I got better at it.

The challenging part of writing is starting with it and keep doing it. It’s like any other skill. You have to create a habit, stick to it and keep practicing.

When to hit publish?
When Twitter and Facebook really took of I moved from blogs to Twitter and my posting frequency declined and died a slow death. There is so much good stuff to read. Why should I write more? When is something enough to publish?

I do miss it, not because I have something to share with the world. I like how writing makes me organise my thoughts. And make it easier to shape an idea into something that can be easily communicated to other people.

Since a couple of years I co-organise the Behavior Design meetup in Amsterdam. It’s a quarterly meetup about the design of behavior. We ask experts and designers to share their insights.

Over the years I learned a lot about how to change behavior. The model that BJ Fogg presents still stands out to me, because it’s so simple and easy to apply. (B) Behavior = (M) Motivation (A) Ability (T) Trigger (B = MAT).

So let’s try some behavior design analysis to my writing 🙂

Goal
So here’s my goal. Writing helps me structure ideas. I want to improve this behavior (B) and be better at communicating ideas.
The motivation (M) is ‘oke’, it’s not really high, I don’t want to be a writer. I do wan’t to improve. I do like writing.

In BJ Fogg his model you want all actors in the model to work together. If motivation is low, you need to make it really easy to do and by creating a trigger you ensure that you keep doing it.

My Ability (A) is quite high. I have a million excuses to do other stuff. Although finding 30 minutes to write can’t be that hard. There is no technical barrier anymore. Medium is a great way to share stories and get feedback from people. All you need is browser and a computer. No excuses here.

Then the most important part. The trigger (T), it’s what makes you start and what keeps you going. I used to write a lot on my daily commutes in the train. Which is a great trigger. Sit, music and a slow internet connection. I now commute by car to the office, so I need to find another time and pace.

Having a pace is important. Don’t start at a pace that is too high, and don’t make it too slow either, if you don’t write often your stories become way to important and to important to finish.

Not sure what my pace and trigger is yet. Let’s start with once a week.