Recently we organised the Behavior Design meetup. Dan Lockton (UK) presented about Design Intent. He talked about how people give a device, interface or product a meaning. Even if they don’t fully understand what’s going on.

Giving meaning to something helps creating context and gives some sort of control. Not being in control, even if this is by great design, can result in a bad product experience as well. If you don’t trust the input, how can you trust the output.

I really like the view Dan has on design. Instead of seeing design as a something formative that tries to steer behaviour he has a much more adaptive approach where design has to change, add and adapt to existing behaviour.